Clean spills immediately with clear water only dabbing, NOT rubbing, from the outer edge of the stain inward. If the stain remains have the rug professionally cleaned. Do not use home remedies.
Professionally clean every 3 to 5 years and more often if it is subjected to frequent heavy traffic
Rearrange furniture to adjust heavy traffic patterns
Protect the rug from direct sunlight, if this is not possible turn the rug yearly so it will fade evenly
Keep water from plants off on the rug as it will rot the fibers
Moisture from use in a basement can damage rugs
Check rugs regularly for moth or beetles in low traffic areas